synerkare pitch & media deck 2025-26
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Why We Exist
"Silence protects systems. Synerkare protects people."
The Opportunity:
Synerkare exists to prepare, protect, and connect through truth-first tools and credentialed care visibility.
The Problem:
- 70% of families feel overwhelmed choosing care options.
- Current directories hide public complaints or gate listings behind paywalls.
- Low caregiver retention and growing distrust in senior services.
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unmatched by any other platform online…
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What Makes Us Different
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Target Demographics & Consumer Psychology
Primary Audiences
- Adults 45–75, including caregivers and decision-makers
- Women (67% of caregiving decisions), college-educated, mid-income+
- Seniors living independently or in care communities
- Home care agencies, private aides, legal and financial planning firms
Why They Matter
These consumers are navigating high-stakes decisions with emotional, legal, and financial weight. They want credibility, clarity, and compassion—not another ad funnel.
The Reality:
- FTC receives 120,000+ fraud complaints annually tied to elder abuse, misleading ads, and care-based scams.
- Seniors lose over $3B/year to financial exploitation.
- The public is exhausted by bait-and-switch listings, padded testimonials, and dishonest descriptions.
Synerkare Is the Answer:
We meet this crisis with radical transparency. As a company founded by someone who has lived through system failures, institutional neglect, and dehumanizing oversight, Synerkare doesn't just acknowledge the pain—it transforms it into protection.
We report what others suppress. We investigate, not promote. And we reinforce positive care through our Synerkare Tested methodology, which uses empirical data, audits, and unfiltered human reviews to validate businesses and elevate providers who truly serve with dignity.
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Market Opportunity
75M+
U.S. Senior Market by 2030
People over 65
$648B
Caregiving Economy
(AARP, 2024)
Projected Spend in Senior Living, Legal, and Home Health in U.S.:
- $278B/year in services
- $32B/year in caregiving supplies & equipment
Growth Projection:
- Synerkare's media-forward, transparency-first launch plan allows it to capture market share without ad dependency.
- With only a shadow of our full campaign activated, early traction will be driven by direct-to-consumer outreach, credibility-building media, and strategic partnerships.
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Our Solution (Capabilities)
CareWatch®
Verified public complaints, unfiltered transparency
KareConnect™
Direct, HIPAA-secure communication
KareKit™
Legal & financial forms, caregiving logs, planning checklists
KareSaver™
Coupons on uniforms, supplies, food, travel
SynerSeal™
Earned trust badge after verified performance
KareVision™
Exposure Plus TV, podcast & print stories
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Who We Serve
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Team & Vision
Founder:
- Former WI State Lobbyist
- Advocate for elder safety
- Media strategist
Vision:
To become the most trusted online care network in America and expand into CareTech solutions that modernize how care is delivered, measured, and funded.
Ms. Tam Lawrence Contact lawrence@synerkare.com
Office (414) 533 7239 Scheduling Link Click Here
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Partner With Us
To Chief Executives, CMOs, and Corporate Responsibility Leaders: Synerkare is the trusted channel your brand has been waiting for. Our ecosystem unites purpose-driven growth with verifiable social impact—while future-proofing your visibility in one of the most trusted verticals of consumer engagement: senior care.
Listing your business or product on Synerkare connects you to:
- A mission-driven, high-trust audience
- A reputation-verified placement in the only directory that publishes full-spectrum care data
- Strategic visibility through our cross-platform media channels
This is more than a listing. It's a declaration of values.
Join Synerkare to:
- Showcase your corporate social responsibility
- Be featured in our Fall campaign and CareWatch® Awareness Week
- Gain recognition as a Founding Trust Partner
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We Offer Fair Fixed Pricing
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Synerkare- CareTech
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